Shanghai, China, Sept. 20, 2022 (GLOBE NEWSWIRE) — Shanghai Siba Culture Media Group, which renamed Meta48 Holdings Ltd in June, represents the world’s largest girl idol group, SNH48 Group, the company is reinvents and reinvents the future of entertainment to celebrate its 10th anniversary.
As Meta48 Holdings Ltd., the Chinese company is focusing on Web 3.0 and XR Internet while developing an open metaverse for users; the goal is the development of idols. The virtual hub provides a platform and growth system for real and virtual idols and idol groups. The new social metaverse will facilitate interaction between entertainment, fashion, lifestyle and consumer categories.
The media group intends to combine its original business values with the goals of the digital metaverse as part of its reorganization and rebranding. From fan entertainment to visual entertainment and new brand consumption, the Shanghai Siba’s integration of longstanding values will remain unchanged as it crosses this new digital frontier.
Meta48 believes in becoming a globally innovative business group that combines an appreciation for technology with content creation based on entertainment and social interaction. Its intended meta-universe represents real value for users and provides a connective and interactive environment for all who participate in its creation process.
SNH48, the popular girl group represented by Siba, considers itself the first O2O group to work on the concept of “the process is the product”. With increasingly immersive trends permeating the Chinese entertainment industry, the adoption of Web 3.0 and Internet XR has enabled an era of incredible engagement and change. With the creation of Meta48, fan participation will usher in a transition to greater consumer co-creation, as real-world visuals interact with a virtual and real-world XR-based experience. For example, Seine River, a user-built unit of this company, will move from creating content with users to creating assets and value with them on Meta48.
As Meta48 presents an immersive and interactive social platform, it will present co-creation opportunities for idol cultivation among fans of this community. Major assets will include virtual landscapes, virtual theaters and real estate.
The current system’s offline theater development model is based on engagement and physical proximity. When reflected in the metaverse model of Meta48, the system will provide a new immersive experience for users through daily virtual theater performances and large-scale concerts. The platform would also enable handshake meetings, sporting events, fashion events and other virtual interaction programs for fans of the Meta48 Virtual Theater. These experiences will be powered by idols and avatars via XR and VR technology.
Connectivity has become simple and systematic through the integration of the existing theatrical model with the growing systems of the metaverse and their associated technologies. This digital revamp also presents an exceptional opportunity for digital citizens and virtual idols to be part of a culture platform that promises exciting industry growth and transformation.
The Meta48 platform will be built around various digital and virtual assets as well as a trading mechanism designed to make assets more accessible to users. The integrated market will provide a direct trading system for these assets. This space, enabled by a Web 3.0 framework, will also encourage users to integrate personal digital collections, which can be created and exploited in the virtual market.
To achieve the goals of rebranding as Meta48, a complete virtual universe will include virtual cities and various social features and attractions for users. In this way, Meta48 has taken over the reins of redefining China’s entertainment industry for a new digital age, which includes ever-increasing interactivity through technology.
About Shanghai Siba Culture Media Group
The Shanghai Siba Culture Media Group is a major player in the Chinese entertainment industry that is currently transitioning to an open and immersive social metaverse. By renaming its holding company to Meta48, it caters to developing idols while offering virtual missions, assets, and items through Web 3.0 and XR Internet.
Meta48 Website | SNH48 Group website