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Naylor Association Solutions Unveils New Suite of Strategic Marketing, Public Relations and Social Media Services for Associations


Naylor Association Solutions, a leading provider of innovative strategic products and services for professional and trade associations in the United States and Canada, today announced an expanded suite of marketing, public relations (PR) packages and association-specific social media. The full suite of customizable and packaged strategic marketing and communications products and services are proven to boost member recruitment and non-dues revenue, improve member engagement, and help build an association’s brand as a as industry leader.

“With our new white-label marketing services packages designed specifically for nonprofits, we’re ready to help nonprofits position, grow and engage their audiences and assert the leadership nonprofits deserve,” said Alex DeBarr, CEO of Naylor Association Solutions. “Whether your association is understaffed, struggling to connect with members with content, blogs, emails, newsletters, ads and social media, or if you struggle with outreach, retention and member engagement, we can help.”

The expansion of Naylor Association Marketing Services, which will be implemented by Gabriel Marketing Group (GMG), an industry-leading digital marketing and public relations agency for high-growth organizations, is driven by the partnership Naylor’s strategic focus with GMG, which brings GMG’s external communications and demand generation expertise to Naylor’s more than 1,600 customers.

“Naylor is now highly differentiated as a true one-stop-shop for all association needs, from association management and member software to marketing and brand management,” added Leah Nurik, Founder and CEO of Gabriel Marketing Group. “We already provide many of these services to Naylor, so it makes perfect sense to bring these services to charities through Naylor.”

Naylor’s expanded association marketing and public relations products and services include:

  • Association Marketing Boost: to increase website traffic, engage current members, recruit new members, increase SEO ranking and domain authority, and/or improve site speed, includes site optimization audit Web site with implemented recommendations, Google Tag Manager implementation and configuration, Google Analytics goal creation, retargeting audience configuration, digital advertising platform audience configuration and implement SEO foundations and capture audit trails
  • Strategic Association Content: to create consistent messages and communications for members and new target members, optimize web content to increase rankings and strategic keyword identification, includes strategic editorial calendar planning with titles, meta tags and corresponding H1s and identified core keywords woven into content planning
  • Strategic PR: to increase public awareness and media coverage of association activities and initiatives, includes three tiered packages with the creation of a public relations message and press kit, a relations program strategies with media, a thought leadership program and an awards program, with optional social media programs
  • Digital Event Promotion: To increase attendance at virtual and in-person association events, includes three tiered packages with digital advertising programs, digital ad design, website optimization recommendations and tips strategic
  • Event Publicity with Social Media: To increase awareness, media coverage and social media presence of the association’s corporate events or local events, includes event messaging, news releases press releases, targeted media pitches, pre-event social media posts, on-site, on-site/day-time media assistance of live event highlights, and photography and video capture for post-event production of highlight videos

Additional customizable services include:

  • Digital Advertising: Includes Paid Search and Social Media Ads, Native Advertising, Influencer Marketing, Google Analytics Setup, Ad Strategy, Ad Copy and Design, Ad Operations and Reporting
  • Content and Design: Includes conceptualizing, writing, and designing infographics, white papers, e-books, web copy, marketing emails, case studies, blog posts, factsheets techniques, landing pages, immersive digital experiences, and more.
  • Marketing Automation: Three tiered packages for designing targeted marketing campaigns, which can be applied to career center promotional campaigns, exposure and sponsorship marketing, membership campaigns and more; includes a campaign calendar, CRM and workflow audits, email writing, targeting and audience segmentation, and campaign landing pages, among other elements
  • Marketing strategy: includes website and SEO audits, branding framework, messaging materials, growth marketing plans and strategic consulting engagements
  • Search Engine Optimization (SEO): includes SEO audits, competitor analysis, keyword research, editorial calendar planning and monthly reporting

For pricing and more information, please visit https://www.naylor.com/.

About Naylor Association Solutions

Naylor Association Solutions is dedicated to building stronger associations. As a strategic partner of professional and trade associations in the United States and Canada, Naylor offers a comprehensive set of innovative association tools and services that enhance member engagement and increase non-dues revenue. Our offerings include member communications, live and online meeting and event management, online career centers, Association Management Software (AMS) and Member Data Platform (MDP) , full-service association management and e-learning. The Naylor team supports clients with unparalleled depth and breadth of expertise and an innovative spirit to solve the unique challenges facing associations. Naylor also provides valuable insights through its personalized client portals that provide real-time feedback and advanced analytics. Founded in 1969, Naylor today serves more than 1,600 associations in over 80 industries. Our headquarters are in McLean, Virginia, with additional offices in Alpharetta, Georgia; Gainesville, Florida; Schaumburg, Ill.; Hunt Valley, Maryland; and Winnipeg, MB. For more information, visit https://www.naylor.com.

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