Home Social group Meaningful prospect engagement is the future of real estate success

Meaningful prospect engagement is the future of real estate success

5
0

The undeniable value of a real estate CRM is old news. We know that agents who use a CRM for their day-to-day business operations achieve more success (on average 18% more activity than their peers).

We also know what a good CRM can do: expert lead generation, IDX website, predictive lead insights, streamline workflow, and more.

But the industry is changing, consumer demands are skyrocketing, and agents are busier than ever. So your engagement with prospects needs to evolve as well. Today’s successful real estate business must offer convenience and Amazon storefront service.

Meaningful engagement

Success Assurance, BoomTown’s lead engagement service, monitors your entire database to detect unique lead behaviors that indicate a willingness to deal. For example, consulting an advertisement several times in 24 hours, calculating a loan, requesting a visit, favoring a property, etc.

Based on these lead behaviors, a Lead Concierge (real US-based sales professionals – no bots!) will engage the lead on your behalf to qualify them, then pass them on when they’re ready for the conversation. This hands-on, data-driven engagement allows you (and your real estate business) not only to be in the right place at the right time, but also to deliver the right message. That is to say significant.

The right speed for the right feed

Speed ​​of execution has been the goal for years with varying rules of thumb as to how quickly you should react, from five minutes to five hours. The truth is, you need to have the right speed for the right tracks. Feeling of a theme here?

BoomTown uses data points to assess which prospects are most likely to transact and determine the best engagement plan. Drive higher quality conversations, a seamless prospecting experience, and ultimately more conversions.

Agents are busy. ISAs are busy. No one on your team can work around the clock to make sure every opportunity in your database is taken advantage of, so BoomTown has decided to do it for you. A win-win for agents and customers.

Bob Clarkson, broker/owner of The Alliance Group in Hilton Head Island, SC, has leveraged BoomTown to close over 400 deals and $170 million in sales in 2020. He notes, “Success Assurance has been a game changer. This basically relieved the agents. Otherwise, they have to kiss a lot of frogs and look for a lot of needles in the haystack.

Full database monitoring = full ROI

Let’s talk about dollar value for a minute.

Here are two truths (and no lies):

  1. Size matters: Agents with a database of more than 500 contacts complete an average of 25% more transactions than those with less than 500 contacts.
  2. Old leads are double leads: agents who have systematic follow-up processes in place for old and new leads make, on average, 22% more transactions than those who don’t and 10% more transactions than those who only target new prospects.

BoomTown is already helping you grow your database. It helps you monitor prospect behaviors and know who to contact and when. But with Success Assurance, the company goes one step further by taking care of it for you. Your entire database is monitored 24/7, allowing you to stay on top of not only new leads, but also old and cold leads that are re-engaging.

Success Assurance surfaces opportunities in your database that you could never discover on your own. Helping you build more relationships, close more deals, and get maximum ROI with your real estate CRM.

Ready to ensure your success with conversation-ready leads from BoomTown? Click here to find out more.

The data in this article is based on the results of a 2021 RealTrends study.