City of Hope, one of the largest cancer research and treatment organizations in the United States and a leading center for research into diabetes and other life-threatening diseases, today announced that its group of the music, film and entertainment industry will present the 14th annual Taste of Hope event on Thursday, September 15, 2022. After a two-year hiatus, the annual event returns with an in-person celebration, taking place at Three Sixty in downtown Manhattan, New York. Founded by iHeart Media’s Alissa Pollack, Taste of Hope is an elegant evening featuring a distinguished selection of wines from the world’s best private collections, along with an exciting dinner and live and silent auctions. Over the past decade, the event has brought together entertainment industry powerhouses such as Taylor Swift, Mariah Carey and Carrie Underwood and raised more than $3.1 million to improve outcomes for people with cancer. of cancer and diabetes.
For the first time, proceeds from this year’s event will go to support City of Hope’s supportive care programs. As a leader in the field, City of Hope’s Department of Supportive Medicine was the first in the United States to fully integrate into supportive care specialties and clinical patient care, and is one of the largest such programs today. Its programs help patients and families cope with the physical, psychological, social and practical burdens that arise during and after cancer treatment. Despite its proven benefits, supportive care is not widely available in US cancer centers and hospitals. City of Hope is working to increase access to its evidence-based program, which has the potential to reshape standard best practices for cancer care nationwide.
Event founder Pollack leads the Taste of Hope event committee. In addition to being a driving force at one of the industry’s leading media companies through her role as Executive Vice President of Global Music Marketing at iHeart Media, Pollack has shown extensive philanthropic support to City of Hope as part of the Music, Film and Entertainment Industry Board of Directors. . The event committee includes Steve Bartels, music entrepreneur and entertainment director; Tom Corson, Co-Chairman and COO of Warner Records; Shawn “Pecas” Costner, vice president of brand development at Roc Nation Sports; Bruce Gearhart, former president of Bacchus Importers, LTD. ; Peter Gray, EVP and Head of Promotion at Columbia Records; Richard Palmese, CEO of Palmese Entertainment; Antonio “LA” Reid, Founder and Co-Chairman of Hitco Entertainment; Marcus T. Grant; Dave Dyer, senior vice president of promotion and marketing at Warner Records; Mike Easterlin, Co-Chairman of Elektra Music Group; and Greg Thompson, president and partner of Big Loud Management.
For more information on Taste of Hope tickets, please visit CityofHope.org/music-taste.